A Letter from Our Founder on Trans Awareness Week.
While awareness matters, it doesn’t keep people safe. Action does. If you want to support the trans community in South Florida right now:
➤ Donate to TransSocial — an organization providing vital support services, direct aid, documentation help, and community care.
➤ Support the McKenzie Project — one of the only Black trans-led organizations in Miami fighting for safety, housing, and liberation.
Both organizations are participating in Give Miami Day, and your donation goes directly to supporting and protecting trans lives in our community.
If you want to support the trans people in your actual life:
Use their names and pronouns consistently.
Lead with affirming, inclusive language.
Respect boundaries around identity and disclosure.
Speak up when transphobia shows up.
Because here’s the truth:
Gender-affirming care is healthcare. Affirmation is protection. Your support is suicide prevention.
I personally support and donate to The Trevor Project because every trans young person deserves to grow up feeling safe, loved, and supported. Trans Awareness Week is a reminder that our community is powerful, resilient, creative, and brilliant. If you love us, work with us, follow us, or learn from us, I’m asking you to take action today.
Advocate loudly. Donate locally. Respect pronouns. Challenge transphobia. Build a world — in your business, your circles, your language — where trans people thrive.
In community,
Mo Massa
Founder, Lavender Consulting
I founded Lavender Consulting because I didn’t see anyone who looked like me — a trans, nonbinary creative and community-builder — leading the kind of marketing work I knew our communities deserved. I didn’t see the representation. I didn’t see the advocacy. I didn’t see the care. And instead of waiting for it, I decided to build it.
Trans Awareness Week isn’t just about visibility. It’s about action. So here’s my truth:
Advocacy for trans lives is not optional. It’s necessary. It’s urgent. And it’s something we all have a role in.
As a trans founder, my work is deeply personal. Lavender Consulting was born from the belief that inclusive storytelling can change culture, shift narratives, and expand who gets to feel seen. I built this agency because trans people deserve to be centered, celebrated, and hired.